Advertising isn’t what it used to be as spending is continuing to plunge. Earnings of large digital advertising companies, such as Google, Facebook, Microsoft and Verizon are under threat (with the former two being the most concentrated risks due to their large exposure).
When major consumer staples pull back on hundreds of millions of dollars in ad spending I think it’s take to take notice. These trend setting marketing departments may just be the first dominoes to fall in the realization that advertising spending for well known brands may not actually lead to increased sales.
Further, there remains the question as to whether digital marketing is producing value for money spent. Personally I feel that in the last few years we’ve entered a period of hyperoptimism about the future of digital advertising. There are enormous problems that break the existing revenue model if they are to be realized by customers. Yet there is very little effort by large digital advertising companies to curb them because doing so would significantly impact earnings and growth. So it appears as though customers are departing en masse instead.
Full disclosure: Short NASDAQ 100.
Equities in the US are expensive, so it wouldn’t be unheard of to see some selling build in to the recent down days. The record setting highs of late were set on ever decreasing buying volume, record margin debt and with stocks that were already priced to perfection. If I had to guess, the path of least resistance for the short term is lower.
It’s healthy in any bull market to see a correction. This particular bull market hasn’t had too many, which has been somewhat unusual. However, the buy the dip mentality is firmly baked in. So I would not be surprised to see a big dip aggressively bought. Whether that creates a higher high or a lower high (in technical terms) remains to be seen — and will be interesting to determine the trend from here.
Full disclosure: I am short the NASDAQ 100.
At 10:31 am EST the NASDAQ is sinking lower, despite Apple’s massive rally following positive earnings. Other techs are notably soft and weakening. This, to me, is a very disconcerting sign for those who may be long growth technology stocks.
Meanwhile, the VIX started below $10 today, which seems to be relatively accurate gauge of market participant complacency. I don’t think enough money managers are hedging risk as the market continues to make all time highs.
I seem to remember a similar feeling of market euphoria where nothing could possibly go wrong back in 2007. I’m not saying that this is a market top, but there’s really no way to tell until later.
Full disclosure: Short NASDAQ 100. May increase short over next 48 hours.
Outflows from PowerShares QQQ Trust Series 1, which tracks the Nasdaq 100 Index topped $3.7 billion for the five sessions ending July 28, the most since early November 2007. On Thursday [..] QQQ suffered an intraday selloff of more than 2 percent led by Amazon.com Inc., with investors dumping the e-commerce giant ahead of its quarterly earnings report. Also that afternoon, JPMorgan Chase & Co. quant Marko Kolanovic warned that investors had a “limited window” to position for a pickup in volatility.
In my humble view the markets are probably due for significantly more selling. Everything is expensive, hitting all time highs without much of a pullback between rallies. Most investment managers are bullish stocks, and margin debt (to borrow and buy stocks) is at record levels. Earnings expanded more due to buybacks of shares than actual sales improvement. As a result of this, and more, I think we’re due for a breather, if not an outright correction. But I could always be 100% wrong.
Full disclosure: Short NASDAQ 100.
Procter & Gamble Co. (PG -0.52%) said that its move to cut more than $100 million in digital marketing spend in the June quarter had little impact on its business, proving that those digital ads were largely ineffective.
Almost all of the consumer product giant’s advertising cuts in the period came from digital, finance chief Jon Moeller said on its earnings call Thursday. The company targeted ads that could wind up on sites with fake traffic from software known as “bots,” or those with objectionable content.
The question here is whether or not this is the beginning of a larger reconsideration of digital advertising value — and its translation in to meaningful sales of products. Facebook targeted advertising, advertising directly on content producing websites and objectionable content websites were named specifically as areas where scaling back was occurring en masse.
The Proctor and Gamble cuts will probably send some shock waves that cause others to reconsider spending in similar ways. I think digital ad spending, especially on content producing sites and highly targeted ads, is an area that deserves attention as we keep our eyes on an expensive domestic stock market that was led higher in part by expansion of ad revenue in the tech sector.
Full disclosure: No position long or short in Proctor and Gamble. Short position against NASDAQ 100.
With U.S. officials pushing to cut the nicotine in cigarettes below addictive levels, there’s new urgency to switch to next-generation smoking products that are higher-tech — and purportedly lower-risk.
Philip Morris International Inc. and other big tobacco companies have been planning for this future for years, spending billions of dollars developing alternatives to combustible cigarettes. But a regulatory crackdown could force them to speed up those efforts — and convince investors that Americans are ready to ditch traditional smokes after more than a century of puffing away.
How unfortunate that companies who make their profits from destroying the health of addicted people are suffering. Perhaps they should have considered investing in e-cigarette technology rather than tobacco years ago. That market share has already been captured by other companies. Traditional tobacco cigarette producers are on life support. And reinvention seems unlikely given that they’re so late to the game.
Full disclosure: No positions in any tobacco companies long or short.
The U.S. gross domestic product report for the second quarter of 2017 confirmed that economic growth accelerated to a 2.6 percent annualized rate from the first quarter’s sluggish 1.2 percent pace. That should reassure equity investors, but dollar bulls face a number of significant headwinds, including weak inflation, bearish trading technicals and now potential for U.S. fiscal policy disappointment.
It’s been a tough year for the greenback, which has already fallen some 9 percent as measured by the Bloomberg Dollar Spot Index. Add to that the dour outlook issued by the International Monetary Fund, which earlier this week lowered its forecasts for U.S. GDP growth in 2017 to 2.1 percent from 2.3 percent, and cut its outlook for 2018 to 2.1 percent from 2.5 percent.
Five year / weekly chart: The US dollar index is testing a major support area of 93. Below that is 84-85. Then 79 comes in to view. Break below 93 could be major. Index is very oversold now, so not surprised to see a pop, and then drop. Momentum could be big on the way down.
Further, in my technical view USD had too much trouble getting much above 100. There’s a solid ceiling in place, while support is breaking down. Lots of potential momentum to the downside given the catalysts: dysfunctional gov’t, enormous debt burden, no signs of Fed effectively tightening or reducing balance sheet in meaningful way, and huge amounts of capital seeking higher returns will likely go to EM and EU.
US equities have a smoothed P/E of approximately 24 whereas emerging markets average P/E is 16. Combine that with the potential of the US dollar uptrend (which started in summer of 2014) unwinding (adding emerging market native currency appreciation potential) and higher yields in emerging markets (an average of about 6.5% based on my math).
It seems like there is an opportunity here, if even only for normalization of valuations. I would suspect that liquidity would continue to be drawn, perhaps at an even faster pace, to EM equities and bonds (as it has been since early 2016) as the US dollar rally unwinds.
Full disclosure: I have been investing in EM equities and bonds since January, 2016 when I felt an enormous opportunity was on the horizon.
The cloud is so massively insecure (by design) that a massive data breach will happen. From a technological perspective, the host (or cloud provider) can read the memory and disk space of every guest (client). Therefore no form of encryption or data protection is actually secure.
With that in mind, all PII, financial and other data stored in the cloud will be breached eventually, if it has not been already. It’s just a matter of a malicious hacker or devious employee at a big cloud company gaining host-level access.
Be careful both trusting your information to the cloud (where you have a choice) as well as investing in companies that are completely cloud-driven. We may see an unexpected upset when the realization that virtualization isn’t nearly as secure as once thought hits.